Seth Whitton

Seth Whitton is a Staff Product Designer with 16+ years of experience in digital product design, building products, systems, and digital experiences for complex organizations.

He has spent the last decade at Dropbox and Spotify leading 0→1 initiatives spanning new business incubation, collaboration products, and developer infrastructure.

At Dropbox, Seth helped incubate and shape multiple 0→1 initiatives spanning new business concepts, collaboration products, and operational systems — including founding and designing DropboxOS, a company-wide platform connecting planning, goals, execution, and organizational visibility. Prior to that, he helped shape the early UX foundations for Backstage at Spotify, now a widely adopted open-source developer platform.

Before tech, Seth ran his own design studio, partnering with startups and global brands to launch products and digital experiences. His work blends systems thinking, product strategy, and visual craft, with a focus on turning ambiguity into clear, scalable experiences.

For Staff Product Designer, Senior Product Designer, or Principal Product Designer opportunities, contact Seth at sethwhitton@gmail.com.